![]() The organizations/charities will be identified for each state and country around the world and donations will go directly to specific states and countries where sales take place. ![]() Twelve brand has committed to donating $5 for every case sold (up to $1 million annually) to first responder organizations and charities. Vanilla, honey, and toasted woods are the prominent flavors and aromas identified by the brand.Īs we mentioned earlier, McGregor (when he’s not punching people in the face for money) is a philanthropist. 12Īs for the whiskey itself, the brand describes it as a mix of grain and single malt whiskeys that are triple-distilled and bottled at 80 proof. I am the founder of this company and I am going to give it my all.” Proper No. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. It’s proper Irish whiskey and 12 is my hometown,” he said. ![]() ![]() It’s a place I’m still very much a part of every single day of my life. It’s where I learned how to fight it made me who I am today. “I come from a place called Crumlin, in Dublin 12. The name of the whiskey is an ode, McGregor said, to his roots. We took the time to develop an incredible whiskey and I’m excited to share it with the world,” McGregor said in a statement. “We created close to 100 blends and ultimately selected what we knew was the one and only proper whiskey blend. Over those years, McGregor worked with master distiller David Elder (formerly of Guinness) to nail down a recipe that would be a knockout punch. Twelve is the result of a multiple-year-long project (originally named “Notorious” after McGregor himself) to create an Irish whiskey that McGregor felt was as good in a bottle as he is in the octagon. Produced by Eire Born Spirits, Proper No. Now, McGregor is taking his talents to a new realm by launching his own whiskey, Proper No. Outside of the octagon, he’s made a name for himself as an entrepreneur and philanthropist ( among other things). Over his career, McGregor has not only beaten numerous opponents to or near to unconsciousness, but he has done so while headlining four out of the six highest-selling pay-per-view matches ever (including his boxing match with Floyd Mayweather, which drew over 4 million buyers). Not offensive, but also doesn’t provide enough of a punch to inspire.You don’t have to like mixed martial arts to know who Conor McGregor is. Sort of (surprisingly) reminded me of sugar-free butterscotch or caramel candy - there was something a bit artificial there. It stings the nostrils, as a wise man once said. What is InsideHook saying? Astringent on the nose, Proper hits you with a formidable scent. “Conor put this out to make sure it was available with his fight this weekend … had it spent longer in the casks, it would be better … but it didn’t, and this is what’s out there.” - TheWhiskeyDic on Reddit’s r/whiskey “I spent a long time trying to get more out of the whiskey but other than a bit of nuttiness, and quite a lot of tannin, there is not much there.” - The Irish Times “Very basic … an average example of Irish blended whiskey.” - Paste “I drank a lot of bad whiskeys in my day - this was one of them.” - Business Insider What’s it claiming? A “rich and smooth” blend that’s “properly balanced” with “hints of vanilla, honey and toasted wood.” Also, it’s triple distilled … you know, like all other Irish whiskey. ![]() What’s it good for? McGregor will donate $5 for every case sold (up to a million dollars) to first responder organizations and charities. ![]()
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